01 — BEFORE
Six people, one inbox, every channel.
Marsa was getting 80 — 120 inquiries a week across Instagram, WhatsApp, and email. They had no shared inbox tool. Elena would check DMs on her phone between shoots. Her assistant Maya would check email. Quotes went out fast. Follow-ups didn't.
The problem wasn't price, or product, or reviews. The problem was that for every booked wedding, there were two more inquiries that just trailed off into nothing.
I'd send a quote on Tuesday, full of energy, and by Thursday I'd already forgotten the name. I knew we were losing real money — I just couldn't see how much.— Elena Mboto · Owner