Mira was started by three people who had each spent too many late nights clearing DMs for a business they ran on the side. Now we build software that does it for everyone else.
We know this because we ran a free audit on five hundred businesses to start the company. The median operator had $4,820/mo leaking out the side of their inbox — not because they didn't care, but because they were already doing six other jobs.
Mira is the answer to a question we couldn't stop asking: what would it look like if every single-person shop had the same closer as a 200-seat call center?
It looks like this. A small agent, in your voice, in your inbox, at 3am. The math of small business gets a little easier. The operator gets a Saturday back.
Most operators we talk to are doing six other jobs. The inbox isn't ignored on purpose — it's just the thing that gets dropped when payroll is due, the supplier called, and the kid is home from school. So orders go cold, quotes get forgotten, regulars drift.
Mira is the answer to a question we couldn't stop asking: what would it look like if every single-person shop had the same closer as a 200-seat call center?
It looks like this. A small agent, in your voice, in your inbox, at 3am. The math of small business gets a little easier. The operator gets a Saturday back.
Every decision serves the person running the business and the inbox. We say no to deals, features, or words that don't.
Every dollar Mira earns is tied to a thread you can open. We'd rather you trust us less and verify more.
Our infrastructure is the dullest it can be. Our writing is not. We picked one place to be clever — the reply.
Status, changelog, incidents, postmortems, even the subprocessor list. If we wouldn't publish it, we don't ship it.
Used to run a tile shop in Bed-Stuy. Knows what it's like to lose Saturday.
Built Otterhaus's booking system, then built it 47 more times.
Spent a decade making messaging UX for telcos. Allergic to bot-talk.
Postgres queen. Knows how to delete things irrevocably.
Onboards every new customer personally for their first week.
Reads every replied thread that scored a 3 or below.
Wrote the SOC 2. Wrote it again when we changed our minds.
Has opinions about token budgets. They are correct.
Karim, Júlia, and Yves write a "what if" doc in a shared Apple Note over a long weekend.
A WhatsApp bot that replies in Karim's voice. Tested on his own tile shop. Books two jobs in a week.
We email 500 indie shops offering a free leak audit. 312 say yes. The median was bad.
Led by Field Trip, with Operator Collective and 14 founders / operators.
Quiet beta, hand-onboarded. 71% activation, 42% paid into month two.
Type II followed in Jan 2026. ISO 27001 added Q1 2026.
The "pay 6% of recovered" lane. Half of new operators pick it.
You are here. We are not done.